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緣起

Origin

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Elene憶念美作為重慶本土高端皮膚管理品牌，已經度過了其光輝的24年。甚至有年輕的朋友調侃道，“這是服務了我媽媽半輩子的護膚品牌”。

As a local high-end beauty brand in Chongqing, elene Reached its glorious 24 years in business . There are even some young people say,This is the skincare brand that served my mum for half her life.

但也正因為有這樣根深蒂固的觀念，憶念美在大眾市場的視角里，總被冠以“老品牌”、“服務媽媽們的護膚店”等標簽。從而，對于年輕消費者的吸引力略顯后勁不足。

于是，在這樣的背景之下，品牌第二代主理人開始思考關于品牌的重塑與傳承問題。在此期間，24周年旗艦店項目也順理成章的被提上了日程。

Because of this deep-rooted perception, elene has always been labelled as an "old brand" and a "skincare shop for mums" in most people's minds. As a result, the attraction for young consumers is not strong enough. So, against this background, the second generation of the brand's managers began to think about the brand's reinvention and heritage. During this period, preparations began for the 24th anniversary flagship shop project.

創(chuàng)思

Creativity

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關于品牌形象的升級，并非是純視覺化的改頭換面。而是在尊重原品牌基礎和受眾群體的前提下，所進行的優(yōu)化與升級。所以，我們所構建的空間本質，便是基于其服務動線與用戶習慣而產生的結果。

Upgrading a brand's image is not just a visual facelift, but an optimised upgrade that respects the brand's foundation and audience. Therefore, the essence of the space we create is the result of service offerings and user habits.

而視覺創(chuàng)意的方向則是來自于皮膚管理中最為重要的水元素，以及代表健康科技的藍色為主調。并依托于極簡、柔美、且當代的建筑構成形式，所構建出的一個專屬于憶念美的柔美視覺符號。

The direction of visual creativity comes from the most important element in skin care, water, and the blue colour, which represents health and technology.The main use of minimalist, soft and modern architectural composition form, constructed a soft visual symbol that belongs to elene.

空間

Space

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因其原始建筑中極為優(yōu)秀的層高條件，我們通過合法改造的方式，將其變更為了獨立的兩層室內空間關系。并依托于居中于建筑空間里的旋轉樓梯，將接待服務、咨詢、配料、儲藏、休憩、以及SPA包房等功能內容串聯(lián)在了一起。同時，空間的美感，也與功能動線相互關聯(lián)，從而滿足了視覺與客戶體驗的雙重保障。

Because of the great advantage of floor height in the original building, we transformed it into a separate two-storey space by means of a legal renovation. A rotating staircase, centred in the architectural space, connects the functions of reception services, consultation, ingredients, storage, lounging, and spa rooms.At the same time, the aesthetics of the space are interconnected with the functional areas, thus satisfying the visual and functional experience of the customer.

相對于豐富的公共空間形態(tài)，SPA包房則運用了更為簡潔、溫和、且寧靜的處理手法。這樣的手法，也與在該業(yè)態(tài)背景之下，客戶的實際消費體驗，緊密相關。當然，更為簡約的設計，對于員工的日常維護、清潔、更換等工作，也更為友善與便捷。

Compared to to the richness of the public space, the SPA rooms are treated in a more simple, gentle and serene way.In this way,it is closely related to the actual consumer experience of customers in the context of the industry.Of course, the more minimalist design is also friendlier and more convenient for employees' daily maintenance, cleaning and replacement.

質感

Textures

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大面積的肉色膚感涂料，更像是建筑的肌膚。它干凈、整潔、且連貫。細膩、光滑的觸感，也更迎合消費者的到場（在地）心理狀態(tài)。

The large areas of flesh-coloured skin paint are more like the skin of the building. It is clean, neat, and coherent. The delicate, smooth touch also appeals more to the consumer's state of mind when they visit the shop.

藍色元素作為空間里的情緒、氛圍擔當，也將以不同的形式，恰到好處的穿插在空間之中。于是，根據(jù)其職能使命的不同。它可以是漸變的藍色涂料，也可以是半通透的藍色玻璃，還可以是輕透的泛藍色燈光。

The blue element, as the mood and atmosphere of the space, will also be interspersed in the space in different forms.According to different effect.It can be gradient blue paint, translucent blue glass, or light translucent blue light.

而陽光的引入則是點睛之筆，它被我們賦予了新的使命。空間的質感，在被自然光線的干預下，也將在不同的時間和天氣中，呈現(xiàn)出不同的空間質感，從而營造出不同的空間氛圍情緒。而這樣的體驗，無疑是最為驚喜和歡愉的。

The introduction of sunlight is the finishing touch, and it has been given a new effect by us.The texture of the space, when illuminated by natural light, takes on different spatial textures at different times of the day and in different weather, thus creating different atmospheric moods in the space.And such an experience is undoubtedly the most surprising and joyful.