大繁至簡 · 返璞歸真




小店立意之初,是想做一個香煙鋪加服裝工作室的架構。在原本就不大的場地里,劃分出兩處小小的趣味天地。而Ssweet,便是我給服裝工作室取下的名字,顧名思義,小小天地,超級甜蜜。
The idea for the shop was to be a cigarette shop and clothing studio. In the already small space, two small fun places were created. The name "Ssweet" is the name I have given to the clothing studio.








但因各種原因,香煙鋪并未如約而至。于是,外觀的設計,回歸到專屬于服裝工作室的訴求層面。同時,為了與甜蜜的主題相關,我將外觀包裹了一層厚厚的濃郁巧克力。這樣的基調,厚重且耐人尋味。
異型的門頭,無疑是最吸引眼球的存在。但這樣的設計并非是為了特立獨行而為之,其底層邏輯則是為了解決店面與人流主動線之間的關系,起到更好的招示作用。
However, for various reasons, the cigarette shop did not arrive as promised. So the look was designed, returning to the level of the appeals that belong exclusively to the clothing studio. At the same time, in order to relate to the sweet theme, I wrapped the exterior in a thick layer of rich chocolate. Such a tone is thick and intriguing.
The shaped doorway is undoubtedly the most eye-catching presence. The underlying logic is to address the relationship between the shop and the active line of foot traffic and to serve as a better sign.







當我們剝開巧克力的糖衣時候,濃郁的牛奶草莓夾心,才是室內的顏色。小小的空間里,全身包裹著粉嫩的質感涂料,并在光影的照射下,泛發著淡淡的柔光,這就像是快要融化的蜜糖一樣。
When we peel away the chocolate icing, it is the rich milk strawberry sandwich that is the colour of the interior. The small space, covered in a pink textured paint and illuminated by light and shadow, glows with a light softness that is like honey on the verge of melting.














未能如約而至的香煙鋪品牌設計




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