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一家豬肉鋪

Pork burgers

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有些行業，總會不自覺的給我們一些刻板的視覺印象。

豬肉鋪，便是其中之一。“ 五大三粗的屠夫，提刀吆喝；血淋淋的案板上，總有飛蟲嗡嗡著響 ”，如此畫面，也難怪我們很難將它與高級、整潔、優雅等形容詞匯劃上等號。

隨之而來的感覺，也好像豬肉應該永遠屈于牛肉之下一般。而我認為，這是極為片面的。

There are some industries that always give us some stereotypical visual impressions.

Pork burgers is one of them. ‘A rude butcher, hawking with a knife; a bloody tabletop, a sky full of flies’ With an image like this, it's hard to equate it with a repertoire of adjectives such as classy, neat, and elegant.

With that comes the feeling that pork should always be inferior to beef. But I don't think so.

信任搭建

confidence-building

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信任搭建的基礎，在于第一印象的建設。這跟我們與陌生人的第一次見面如出一轍。所以店面形象，便是構建這一全新豬肉品牌在消費者心里的第一印象，也是信任的首要基礎。

The foundation of trust building lies in the first impression. It's the same as our first meeting with a stranger.So the image of the shop is to build the first impression of this new pork burgers brand in the mind of the consumer, but also an important basis for trust.

同時，產品的定位，也將與店面形象所呈現出來的氣質關聯，并直接影響到定價與消費市場的認可度。所以既要保持品牌定位的高度和品質，又要有友善且值得信賴的氣質形象，是我們需要去解決的問題。

At the same time, the positioning of the product will also be associated with the style presented by the shop image, which will also have a direct impact on pricing and consumer market acceptance. So our design needs to maintain the height and quality of the brand positioning, but also have a friendly and trustworthy image for customers.

長期主義

Lifelong

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產品無論標榜得多么的優質，包裝如何的出彩，其實都無法直接得的到消費者的信任。而長期經營的決心才是消費者最為關心的話題。

No matter how high quality the product is labelled and how colourful the packaging is, it is not possible to gain consumers' trust directly. The determination of a lifelong business is the most important concern of consumers.

所以，無論是選品的標準（近乎一年才能出欄的生豬），店面內合理的規劃，還是事無巨細的經營理念，都是在輸出品牌關于長期主義的立場。當然，也是做好一件小事的決心。

So whether it's the criteria for meat selection, the sensible planning of in-store space, or the heartfelt dedication to the business philosophy, it's all about dedicating the brand's stance forever. And, of course, the determination to do one small thing well.